Musical.ly, one of the world’s biggest social apps, is no more.
The short-form video app, which had more than 100 million active monthly users, was no further available from Thursday (August 2).
If you’ve never used the app before, Musical.ly allows users to generate and share music videos of these singing or lip syncing. The Musical.ly back catalogue includes pop songs, along with comedy dialogue and the voices of other users.
Fans of the app could share their creations on Instagram and Snapchat and spawned several Musical.ly influencers within the years.
Yet, that is around now, Download tik tok videos without watermark online as Musical.ly has been bought out by TikTok.
What’s TikTok and why does it own Musical.ly?
Chinese video platform TikTok has bought out Musical.ly, merging the two app powerhouses. In China, the app is called Douyin and has over 300 million monthly active users, much bigger than Musical.ly’s reach.
Whilst TikTok is situated around users uploading short videos of themselves, like good old fashioned Vine i did so, it doesn’t have the increased exposure of music and songs like Musical.ly did.
Alex Zhu, co-founder of Musical.ly and now senior vice president of TikTok, said he was excited to enter a brand new chapter with the Chinese company.
“We should capture the world’s creativity and knowledge under this new name and remind everyone to treasure every precious life moment. Combining musical.ly and TikTok is an all natural fit given the shared mission of both experiences – to produce a community where everyone can be a creator,” he said.
What goes on to my Musical.ly profile?
If you had been a huge user of Musical.ly don’t worry, all your content still exists, it’s just on TikTok now.
Existing creators’accounts, content and group of followers have all moved automatically to the new TikTok app, with it dealing with a number of Musical.ly’s features too.
There exists a feed that highlights the goings on of your community, along with another “For You” feed which shows personalised video recommendations to each person.
Other new features are arriving at the upgraded TikTok include a response feature to help you respond to your pals’videos, new creative tools and virtual reality-esque filters.
It looks like TikTok is having a leaf straight out of the Facebook playbook with one particular feature. The app now includes a digital wellbeing element, by having an alert for when users have now been on TikTok for more than two hours. This is comparable to a brand new Facebook and Instagram feature, allowing users setting time limits how long they devote to social apps.
Earlier this season TikTok was one of the most downloaded apps around the globe and with the Musical.ly acquisition, it looks like it is simply getting started.
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